Writing a Perfect Instagram Text in 9 Steps (2023)

Jessica Fender

scroll down

Humans are highly visual creatures, and that’s a fact. But it doesn’t mean that visual content is the only thing that matters in content marketing. When you create content for Instagram, you should combine high-quality images and videos with well-written Instagram text. It’s essential for boosting efforts and increasing reach and engagement.

On Instagram, the picture works as a tool for drawing users’ attention to the product, while text works as a tool for convincing users to buy the product. Do you need help with writing a winning caption? Here is a quick step-by-step guide for you.

Step #1 – Come up with a catchy first line in your Instagram text

Do you want your Instagram text to be read? Make sure to start the caption with an attention-grabbing word or phrase.

When users scroll through the feed, they see only the first 125 characters of the Instagram text. It means that the first line is always the most important one. If you don’t want users to skip your post, you should find the words that will spark interest and evoke curiosity.

Writing a Perfect Instagram Text in 9 Steps (2)

Source: Instagram

(Video) How to Make Text Posts for Instagram (Free and Online)

Step #2 – Help users make an informed buying decision

If you want to sell on Instagram, you should avoid using overly salesy messages. Instead, you should write content that helps users choose the right product for them.

Try to think like a customer. What questions may you have regarding the product? What information may influence your “to-buy-or-not-to-buy” decision? Answer those questions and guide customers to the right purchasing decision. For instance, if you offer a wide range of products, assist users with comparing the products and picking the best product for their needs. This is what Instagram text should be all about.

Step #3 – Share your story that’s behind the product

Your product is something more than just a set of features. It has a story behind it. Tell your Instagram followers about how your product was created. For example, if you sell jewelry, you can write about what inspired the designer to create a new collection. Instagram posts with such texts will help you build emotional connections with your followers and make them more loyal to your brand.

Writing a Perfect Instagram Text in 9 Steps (4)

Source: Instagram

Step #4 – Choose the proper wording for your caption

The language of your writing and wording are as important as the message of your Instagram text. The language of your captions should match the concept of your brand as well as your target audience. For instance, if you target Generation Z and position your brand as a teen brand, you should use abbreviations, slang, and shortenings. But if you sell luxury products, you should use more sophisticated language to engage your audience.

Writing a Perfect Instagram Text in 9 Steps (5)

Source: Instagram

(Video) SIMPLE: Add & Edit Text on Instagram Reels 2021

Step #5 – Keep the Instagram text consistent

When it comes to branding, consistency plays a crucial role. If you want to market your brand effectively, you should keep your Instagram text consistent in terms of language, length, structure, and punctuation.

Take a look at the following Instagram posts published by Swarovski. Both posts have the same text structure and follow the same tags/hashtags usage pattern. That’s a perfect example of “content consistency” that empowers the brand.

Writing a Perfect Instagram Text in 9 Steps (7)

Source: Instagram

Do you need help with polishing your texts? Consider hiring professional writers and editors with vast experience in Instagram content marketing and your industry. Experts will complete any writing assignment upon your request – you can ask them to proofread your Instagram caption, write my thesis statement or come up with an engaging opening sentence. Choose a trustworthy writing service, and you will level up your marketing strategy.

(Video) How to Add an Instagram Link to your YouTube Channel ...Easy way

Step #6 – Use accurate hashtags for your post

Hashtags are an integral element of social media content, especially if it comes to Instagram posts. If you want to make your content visible on Instagram, you need to use a few types of hashtags:

  • Hashtags relevant to the picture or video (e.g., #hairlove, #hairoftheday, #instahair)
  • Branded hashtags that contain the name of your brand (e.g., #WellaColor, WellaEducation)
  • Promotional hashtags relevant for your ad/promo campaign (e.g., #AskForWella)
  • Other relatable hashtags (e.g., #MakeChange)

Writing a Perfect Instagram Text in 9 Steps (8)

Source: Instagram

Depending on the niche you operate in, the optimal number of hashtags per post may vary. Instagram allows adding up to 30 hashtags per caption. However, in most cases, it’s enough to use only 3-7 hashtags per post.

If you want to embed more than seven hashtags, put them at the end of the Instagram caption or in the first comment. It will make your posts look neater and more appealing.

Step #7 – Tag creators and contributors

Another great thing about Instagram is that it provides you with an opportunity to humanize your brand. You can tell your followers more about your brand and increase long-term loyalty.

When you present a new product on Instagram, make sure to tag people who worked on the product/content creation. Introduce your team to a broad audience and say “thank you” to all professionals who contributed to your brand development.

Modern customers have positive attitudes toward companies that value their stakeholders (employees, business partners, collaborators, customers). So here is a piece of advice for you: mention in your Instagram text that the success of your brand/product is a result of team efforts. In such a way, you will present your brand in a more favorable light.

Writing a Perfect Instagram Text in 9 Steps (9)

(Video) Guns N' Roses - Sweet Child O' Mine (Official Music Video)

Source: Instagram

Step #8 – Add a captivating call to action

Instagram is not just a marketplace. It’s a place where you can communicate with your target audience. It’s a perfect platform for building customer relationships and strengthen ties.

To succeed on Instagram, you should use every opportunity to engage your audience. You should add a call to action to every Instagram text. Here are a few ideas of how you can achieve different marketing objectives using a call to action:

  • Increase on-page engagement: caption this picture, guess what product we will release next, like this post to participate in a giveaway
  • Increase traffic to your website: check the link in bio, visit our website today, register to get a discount
  • Collect feedback: share your opinion about X product, name your favorite product, write in a comment what product you want to get for free

You will build a higher engagement if you find the words that perfectly appeal to the target audience. Below there is an example of how you can turn a standard call-to-action phrase into an inviting, friendly message:

  • Standard phrase: “Tag a friend who would love this mirror.”
  • More personalized, inviting message: “Mention someone who would love to take selfies in this mirror.”

Basically, both statements encourage the same action in users. But the second statement better resonates with Instagram users.

Writing a Perfect Instagram Text in 9 Steps (10)

Source: Instagram

Step #9 – Analyze the results

Every brand is unique. So there is no one universal template for an Instagram text that fits everyone. You should find your own approach to writing to win your Instagram followers over.

Sotrender offers you advanced analytical tools that go far beyond the metrics provided by Instagram insights. Using Sotrender, you can analyze posts that perform the best and find a way to improve your content strategy. With in-depth analytics, you will find out what call to action works for your brand and define whether you should write short or lengthy Instagram texts. Take advantage of Sotrender today, and get one step ahead of the competition.

Writing a Perfect Instagram Text in 9 Steps (11)

(Video) Harry Styles - As It Was (Official Video)

Wrapping up

Take these nine steps, and you will write a perfect Instagram text. With our tips, you will engage your target audience and attain your marketing goals.

Just keep in mind that the preferences and behavior of your target audience may change over time. Keep watching the changes, and adjust your content strategy in a timely manner. Such an approach will ensure the long-term success of your brand.

go up

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More


What makes a good Instagram post? ›

TL;DR. Make sure your posts have an interesting message in the first place, say it through a nice photo or a video, keep it simple and digestible, make it easy to engage with, and use actually relevant hashtags. That's it.

How do you post long messages on Instagram? ›

Long text for Instagram generator
  1. Instal and open Long text for Instagram.
  2. Write or copy your text and edit it.
  3. Press "generate" button and convert text to image post.
  4. Publish your post or story via Instagram app or Twitter app.

What is the best way to write? ›

How to Write Better: 10 Straightforward Techniques to Try Today
  1. Cut unnecessary words. 1.2.
  2. Avoid well-worn phrases. 1.3.
  3. Write directly to “you” (in nonfiction) 1.4.
  4. Vary sentence structures. 1.5.
  5. Use subheadings as signposts. 1.6.
  6. Use direct, straightforward language. ...
  7. Read aloud (or edit on paper) ...
  8. Use a grammar checker.
14 Dec 2020

What type of content is most successful on Instagram? ›

Instagram photo posts continue to be the most popular form of content on Instagram, likely because they're easy to create and edit, and super versatile.

How do I make my Instagram impressive? ›

How to be successful on Instagram in 5 steps
  1. Plan Out Your Content Strategy. You probably already know it's not enough to post a few photos or videos, and wait for the audience to come rushing in. ...
  2. Use Branded Hashtags. ...
  3. Have a Call to Action. ...
  4. Engage With Instagram Users. ...
  5. Connect With Influencers.
19 Oct 2019

How do you write long paragraphs on Instagram? ›

Create a space or line break on Instagram with punctuation marks
  1. Finish your phrase with a period or emojis and press enter. Don't add an extra space otherwise the line break won't remain. ...
  2. Now that you are in the next “paragraph”. Write a new period and press enter again.
  3. In the third paragraph you can continue writing.
24 Mar 2020

How do I make my Instagram messages laugh? ›

2- How to Laugh at a Message on Instagram?
  1. Tap and hold the message,
  2. From the reactions that appear, choose the laughing emoji you want.
12 Jun 2022

How many words should an Instagram post be? ›

Organic Instagram post caption length: 138 to 150 characters

A successful Instagram caption adds context, shows off your brand's personality, entertains audiences, and compels your followers to take action. The Instagram caption limit is 2,200 characters.

How do you write attractively? ›

How to improve your writing style: 6 tips to write an attractive...
  1. Read a lot. If you want to develop an attractive writing style, you should read a lot. ...
  2. Decide upon formal or informal. ...
  3. Go for variation. ...
  4. Don't use abstract concepts. ...
  5. Look into ways to spice up your text. ...
  6. Ask a fresh pair of eyes for input. ...
  7. Conclusion.
17 Feb 2020

How can I make my content more attractive? ›

5 tips to make your content more appealing
  1. Keep your content marketing simple. ...
  2. Use Humour. ...
  3. Make your content interactive! ...
  4. Spice up your content. ...
  5. Make your content actionable.

What do good writers avoid? ›

How to Write Good
  • Avoid Alliteration. Always.
  • Prepositions are not words to end sentences with.
  • Avoid cliches like the plague. ...
  • Employ the vernacular.
  • Eschew ampersands & abbreviations, etc.
  • Parenthetical remarks (however relevant) are unnecessary.
  • It is wrong to ever split an infinitive.
  • Contractions aren't necessary.

What are the 7 ways good writers write? ›

7 Ways to Improve Your Writing Today
  • Start calling yourself a writer. ...
  • Read, then read some more. ...
  • Establish a writing routine you can stick to. ...
  • Treat Writer's Block as a myth. ...
  • Think reader-first. ...
  • Eliminate passive voice and focus on powerful verbs. ...
  • Master the writing craft.

What content attracts followers on Instagram? ›

Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.

How do I make my Instagram like a professional? ›

21 tips On How To Use Instagram Like A Pro
  1. Your instagram account needs to be focused. ...
  2. Have a separate account for business and personal. ...
  3. Post regularly. ...
  4. Use 7 hashtags. ...
  5. Post in the timezone your audience is using social media. ...
  6. Quality of photos have a big impact. ...
  7. Actively engage your audience by talking to them.
8 Apr 2015

What is the best time to post on Instagram? ›

The Best Times To Post On Instagram
  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8-10 a.m., 2 p.m.
  • Wednesday: 9-11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2-4p. m.
  • Saturday: 8-11 a.m.
  • Sunday: 6-8 p.m.
31 Aug 2022

What are the 5 steps to being successful on Instagram? ›

  1. Step 1: Know everything you can about your target customer. ...
  2. Step 2: Commit to tailoring content to your ideal customer. ...
  3. Step 3: Choose your core customer-centric engagement methods. ...
  4. Step 4: Choose methods for implementing user-generated content. ...
  5. Step 5: Finalize your strategy.
1 Apr 2022

How do you grow Instagram fast? ›

How can I increase my followers on Instagram?
  1. Use the right Instagram hashtags.
  2. Steal your competitors' followers.
  3. Use geotags on Instagram posts.
  4. Organize Stories into Highlights.
  5. Post user-generated content.
  6. Collaborate with other brands.
  7. Post at the best times.
  8. Use Instagram analytics tools.
22 Feb 2022

How do you start a paragraph on Instagram? ›

All you need to do is open the app and type in the caption text, before sharing it within your Instagram post. When you want to start a new paragraph, do not press space after your last word or symbol. Immediately press “return” and continue typing your next sentence.

How do you write multiple lines on Instagram? ›

How to Add Multiple Lines to Instagram Bio - YouTube

Are shorter Instagram captions better? ›

Best Length for Instagram Captions

People come to Instagram to look at the images/videos – not to read exceedingly long captions. You will perform best if you limit yourself to 138 to 150 characters. Social Report suggests that your Instagram captions should be even shorter – less than 125 characters.

How do you do cool effects on Instagram messages? ›

  1. Open the Instagram chat from which you want to send a message with special effects.
  2. Type your message.
  3. Tap on the 'search icon' available adjacent to your message.
  4. You will be able to see different special effects that can be added to your message.
19 Jul 2022

How do I decorate my Instagram messages? ›

Open any chat on Instagram and type a message. Tap the magnifier on the left, next to the text entry field. You'll now see four new effects to choose from. Tap and choose the one you like and that's it.

Why is my IG message black? ›

Messages are appearing with a black box on them because Instagram is down following the latest update. There is nothing wrong with your phone or WiFi, Instagram simply has a glitch which is causing irritating errors on your account.

How many sentences is 50 characters? ›

50 characters is about 1 sentence.

A sentence typically has 15–20 words.

How many hashtags should I use on Instagram? ›

In response to @Creators recommendation, Later Blog conducted a follow-up study analyzing over 18M Instagram feed posts. They found that posts using 20-30 hashtags received the best reach and engagement rates.

How many words should be in a caption? ›

To ensure your caption can be read without clicking the “more” button, aim for 125 characters or fewer. Yes, that's even shorter than a tweet (which is now 280 characters rather than 140)! Sprout Social cites the sweet spot for Instagram captions as 138-150 characters.

Is there a message length limit on Instagram? ›

The Instagram message character limit is 1,000 characters, including spaces. For most users, this is more than enough characters to get their point across. If you need a more in-depth conversation with a user, take them off the platform with shortened links.

How long can a direct message be on Instagram? ›

Instagram direct message (DM) character limit is 1,000 characters with space. Other Instagram limits are as follows: Instagram caption character limit is 2,200 characters. Instagram hashtag limit is up to 30 hashtags.

How long is Instagram message limit? ›

Instagram users can send up to 1000 characters in a direct message, including spaces.

Why can't I send long messages on Instagram? ›

Instagram has limits in place to stop direct messages that people may not want to get, like spam. If you were warned about sending too many messages and continue to do so, you may not be able to send more direct messages for a period of time.


1. Dean Lewis - How Do I Say Goodbye (Official Video)
(Dean Lewis)
2. Harry Styles - Adore You (Official Video)
(Harry Styles)
3. Adele - Skyfall (Lyric Video)
4. Ellie Goulding - Easy Lover feat Big Sean (Official Video) ft. Big Sean
5. Tina Turner - The Best (Official Music Video)
(Tina Turner)
6. 8 Email Etiquette Tips - How to Write Better Emails at Work
(Harvard Business Review)
Top Articles
Latest Posts
Article information

Author: Golda Nolan II

Last Updated: 03/06/2023

Views: 5899

Rating: 4.8 / 5 (78 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Golda Nolan II

Birthday: 1998-05-14

Address: Suite 369 9754 Roberts Pines, West Benitaburgh, NM 69180-7958

Phone: +522993866487

Job: Sales Executive

Hobby: Worldbuilding, Shopping, Quilting, Cooking, Homebrewing, Leather crafting, Pet

Introduction: My name is Golda Nolan II, I am a thoughtful, clever, cute, jolly, brave, powerful, splendid person who loves writing and wants to share my knowledge and understanding with you.