Best Philip Kotler Quotes On Sales & Marketing 2021 (2023)

I’m sure you know Philip Kotler, He is the “Father of Modern Marketing”. He is the author of 150 articles and 80 books, including Marketing Management, Principles of marketing, Kotler on Marketing, Marketing 4.0, and many more.

So, I have created comprehensive list of Philip Kotler Quotes on sales and Marketing for you. These Sales & Marketing Quotes will help you grow your business exponentially.

He has been marketing consultant for many big brands, such as IBM, General Electric, Motorola, Ford, Bank of America, and others.

“Every company should work hard to obsolete its product line…before competitors do.” — Philip Kotler

“Within five years, if you’re in the same business you are in now, you’re going to be out of business.” — Philip Kotler

“Cost is of no importance in setting the price. It only helps you to know whether you should be making the product.” — Philip Kotler

“Who should ultimately design the product? The customer, of course.” — Philip Kotler

“Companies need fewer bosses and more self-managers.” — Philip Kotler

“Every business is a service business. You are not a chemical company. You are a chemical services business.” — Philip Kotler

“The Research and Development department — not the sales department- — should be held accountable for a product’s success.” — Philip Kotler

“Your company does not belong in any market where it can’t be the best along some valued attribute.” — Philip Kotler

“It is no longer enough to satisfy your customers. You must delight them.” — Philip Kotler

“I would rather improve my business every day than depend on a breakthrough every year.” — Philip Kotler

“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.” — Philip Kotler

“I think it is harder to be a market leader than a market challenger.” — Philip Kotler

“It is easier to make money in a mature industry than a high-tech industry.” — Philip Kotler

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“The only way to serve your company’s interest is to serve your customer’s interest.” — Philip Kotler

“Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.” — Philip Kotler

“I don’t care what happened to your profits. Have you improved your share of the customer’s mind and heart this year?” — Philip Kotler

“You should never go to battle before you’ve won the war on paper.” — Philip Kotler

“The future isn’t ahead of us. It has already happened.” — Philip Kotler

“It’s more important to do what is strategically right than what is immediately profitable.” — Philip Kotler

“There is no such thing as a commodity. It is simply a product waiting to be differentiated.” — Philip Kotler

“The good news is that Marketing takes an hour to learn. The bad news is that it takes a lifetime to master.” — Philip Kotler

“Low paid salesmen are expensive. High paid salesmen are cheap.” — Philip Kotler

“Don’t buy market share. Figure out how to earn it.” — Philip Kotler

“The aim of selling is to satisfy a customer need; the aim of marketing is to figure out his need.” — Philip Kotler

“Marketing is the ability to hit the mark.” — Philip Kotler

“All customers are important but some are more important than others.” — Philip Kotler

“If it takes three years to develop the product, it won’t be the right product.” — Philip Kotler

“The sales department isn’t the whole company, but the whole company better be the sales department.” — Philip Kotler

“Marketing’s future lies in database marketing where we know enough about each customer to make relevant and customized offers to each.” — Philip Kotler

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“Markets always change faster than marketing.” — Philip Kotler

“The aim of marketing is to reduce the need for selling.” — Philip Kotler

“The three F’s of service marketing — be fast, flexible, and friendly.” — Philip Kotler

“Every company needs two marketing departments, one that has mastered the tactics of getting rid of today’s products and the other that has mastered the strategy of imagining tomorrow’s products.” — Philip Kotler

“Be a cause, not just a business. Have a higher mission.” — Philip Kotler

“If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily.” — Philip Kotler

“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” — Philip Kotler

“Our job is to wake up the consumers. If we become predictable, that’s not waking them up.” — Philip Kotler

“It has become increasingly important for marketing professionals to speak the language of the CFO. A financial background allows marketers to better quantify the anticipated impact of any campaign, which in turn aids in greater buy-in.” — Philip Kotler

“If markets are to be segmented and cultivated, they must meet certain requirements. Segments must be Measurable, Substantial, Accessible, Differentiable, and Actionable.” — Philip Kotler

“Commodities are simply products waiting for a redefinition.” — Philip Kotler

“If you aim for the average, you will lose.” — Philip Kotler

“If every department only does its own job well, the company will fail.” — Philip Kotler

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” — Philip Kotler

“Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” — Philip Kotler

“Integrated marketing communications are a way to examine the entire marketing process from the point of view of the receiver.” — Philip Kotler

“The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.” — Philip Kotler

“With the advent of the internet, customers are able to compare prices easily and this has raised the importance of pricing among the 4Ps. That being said, branding is still crucial. Customers will not necessarily go for the cheapest brand. However, they are more than likely to buy their preferred brand from the retailer offering the lowest price.” — Philip Kotler

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“Too often, business leaders confuse high current growth with high long term performance. They may take unwise risks in their effort to maximize short run profits.” — Philip Kotler

“Chaos is relished by those looking for opportunities.” — Philip Kotler

“We are living in a world that is no longer facing a shortage of goods, but a shortage of customers.” — Philip Kotler

“Today’s smart marketers don’t sell products; they sell benefit packages.” — Philip Kotler

“Too much of today’s marketing is 1P marketing. Companies mainly concentrate on promotion and sales and disregard product, price and place (distribution). This results in ineffective marketing.” — Philip Kotler

“Authentic marketing is not the art of selling what you make but knowing what to make.” — Philip Kotler

“Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.” — Philip Kotler

“Marketers influence demand by making the product appropriate, attractive, affordable, and easily available to target consumers.” — Philip Kotler

“Companies worry to much about the cost of doing something. They should worry about the cost of not doing it.” — Philip Kotler

“Cost is of no importance in setting the price. It only helps you to know whether you should be making the product.” — Philip Kotler

“I would rather improve my business every day than depend on a breakthrough every year. ” — Philip Kotler

“It is more important to do what is strategically right than what is immediately profitable.” — Philip Kotler

“Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.” — Philip Kotler

“Urging protectionism to save your business is a sure way to lose it.” — Philip Kotler

“The hardest job is to tell a customer that your competitor has the better product.” — Philip Kotler

“Marketing is the homework that we do before we have a product.” — Philip Kotler

“Marketing thinking is shifting from trying to maximize the company’s profit from each transaction to maximize the long-run profit from each relationship.” — Philip Kotler

“Good companies will meet needs; great companies will create markets.” — Philip Kotler

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“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” — Philip Kotler

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” — Philip Kotler

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” — Philip Kotler

“Marketing is a race without a finishing line.” — Philip Kotler

“Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.” — Philip Kotler

“Marketing is the set of human activities directed at facilitating and consummating exchanges.” — Philip Kotler

“Marketing is becoming a battle based on information than on sales power.” — Philip Kotler

“Our job is to wake up the consumers. If we become predictable, that’s not waking them up. ” — Philip Kotler

“The marketing organization will have to redefine its role from managing customer interactions to integrating and managing all the company’s customer-facing processes.” — Philip Kotler

“The successful salesperson cares first for the customer, second for the products.” — Philip Kotler

“Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.” — Philip Kotler

“The most important thing is to forecast where customers are moving, and be in front of them.” — Philip Kotler

“We are living in a world that is no longer facing a shortage of goods, but a shortage of customers. ” — Philip Kotler

“Watch the product life cycle; but more important, watch the market life cycle.” — Philip Kotler

“The theory of marketing is solid but the practice of marketing leaves much to be desired.” — Philip Kotler

“The best advertising is done by satisfied customers.” — Philip Kotler

“Successful ‘go to market’ strategies require integrating retailers, wholesalers, and logistical organizations.” — Philip Kotler

“The best way to hold customers is to constantly figure out how to give them more for less.” — Philip Kotler

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Do share your favorite quotes in the comment section.

FAQs

What does Philip Kotler said about marketing? ›

In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.

Who is the god of marketing? ›

It's a new year, so it seems like a good time to write about Janus.

Why is Philip Kotler called as father of modern marketing? ›

He was among the first to articulate that demand was not only a function of price, but also of advertising, promotion, direct sales and other marketing and distribution channels. He believes that at the heart of marketing lies a single driving principle: the well-being of the consumer.

Who is the father of marketing? ›

Philip Kotler, the Father of Modern Marketing, Will Never Retire.

What are the 4 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

What are the 7 P's of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

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